School Holiday Wrap-Up

• Total attendance for both activations was over 2,400.
• 33% of customers who visited the Cupcake Decorating were from the Primary trade area, with 21% from Secondary Trade Area and 19% from the Tertiary Trade Area.
• 30% of customers who participated in Scooterville were from the Primary Trade Area, with 17% coming from the Secondary Trade Area and 14% from the Tertiary Trade Area.
• 46% of customers who visited Scooterville said they were shopping General Retail, 19% at Fast Food/Dining, 13% at Fresh Food, 12% at our major Supermarkets and 11% at Fashion/Accessory retailers.
• 43% of customers who visited the Cupcake Decorating said they were shopping General Retail, 16% at our major Supermarkets, 14% at Fast Food/Dining and 12% at Fresh Food.

We were able to acquire 540 new members to our Email Database with very strong social media engagement and customer feedback.