January School Holidays Wrap Up

As January concludes, it’s important to reflect on our school holiday campaign that received much positive feedback from both customers and retailers. This included our ‘Let’s Serve’ tennis themed experience, Back to School Craft and our workshop partnership’s with Botaniculture and Sushi Hub.  

We received positive feedback from both customers and retailers and can share the following summary: 

• Total attendance was over 2,100. 

• 34% who visited live within a 5-minute drive, 28% of customers within a 10-minute drive and 17% within a 20-minute drive which shows customers were willing to bypass our competitors to participate in the activation. 

• 46% of customers who visited said they were shopping for General Retail, 23% at our Major Supermarkets, 17% at Fast Food/Dining and 11% at Fresh Food. 

• Acquired 290 new members to our Email Database.